Farmer turned Hemp entrepreneur with a decade’s worth of experience in strategic corporate management, focused high-level sales operations and new business concept development. He is established as Edulis Cultivation, which is a National Hemp Seed Enterprise.
Michael believes that in order to effectively use the one plant which can keep up production in the real world with the digital worlds’ A.I., the National Seed Delivery System for this crop species and its agro-focused varieties needs to be established.
Michael is part of a dedicated group in South Africa which believes that Cannabis and Hemp should be used as a primary constructive and recovery agent of the South African economy, and that the “Infrastructural and Agricultural Blueprints” they build will be duplicated into Sub-Saharan Africa, with Food Security in mind, they aim to turn Africa into the world’s breadbasket.
He believes that the cannabis plant needs to be utilised in widespread industrial application such as, production of food, paper, clothing, textile, packaging, building materials, bio- fuel as well as wellness, health and beauty products.
He has worked on developing a detailed, national-scaled Hemp-oriented, Agri- applicable and implementation Hemp Seed Delivery Systems Toolkit, which covers Hemp Seed Enterprise Development, Hemp Seed processing and Equipment, Hemp Seed Quality Assurance Systems, The Hemp Seed Sector Regulatory Framework, Hemp Seed Marketing and Sales and lastly, Hemp Seed Storage and Conditions.
As a Senior Research Associate at the University of Johannesburg, Michael provides services in research and business to the Centre for Ecological Intelligence, Faculty of Engineering and the Built Environment.
Michael is also a European Union Member with Edulis Cultivation duly registered as an Official Third-Party Operator in the Plant(s) Category, establishing a fair-founded corridor for international trade and commerce for hemp and hemp derivatives.
Michael is moreover a National Committee Member of the SABS Hemp and Cannabis Technical Committee TC/0041, which forms the National group responsible for the Cannabis and Hemp Industry Standards and Standardization in South Africa. Michael is responsible for the development of the ISO standards for the Hemp Seed Sector in South Africa.